Chloé was established in 1952, when its founder Gaby Aghion had the revolutionary idea of inventing the concept of luxury ready-to-wear. More than fifty years later, Chloé’s vision of women in fashion and fragrances lives on, loyal to strong values: femininity, effortlessness, grace, modernity and free-spirited. In 2005, COTY acquired the Chloé fragrance license. Launched in 2008, Chloé Signature has become a worldwide success, expressing the quintessence of what Chloé is – modern, chic and feminine and making a statement on the fragrance market with an instantly recognizable olfactory signature: a modern rose. With the introduction of Love Story 2014 exploring a new territory, Chloé is one of the fastest growing and best-selling brands within the COTY portfolio.